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Research interests

My research focus lies in the following three areas:

One research area deals with consumer decisions. For example, we investigate decision strategies of consumer in the context of online purchases. As most of these studies are performed in cooperation with Prof. Brigitta Lurger (Institute of Civil Law), the research is interdisciplinary oriented combining psychological and law interests. Currently, we plan experimental studies to examine how consumers deal with right of withdrawals also in the context of online purchases.

A second research interest lies in the social psychological investigation of intimate relationships. More specifically, we investigate the psychological significance of former relationships.

Finally, I am additionally interested in the psychological implication gender stereotypes have. For instance, we investigate the effects of gender-neutral speech on cognitive representations.

Ao.Univ.-Prof. Dr.phil.

Ursula Athenstaedt

Ao.Univ.-Prof. Dr.phil. Ursula Athenstaedt Phone:+43 316 380 - 5008, 5123

Wed, 3:30PM - 5:00PM

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