Vortrag: How consciously and nonconsciously perceived reward information influence performance

Die Steirische Gesellschaft für Psychologie lädt zum Vortrag ein:

Prof. Dr. Henk Aarts, Department of Psychology, Utrecht University
How consciously and nonconsciously perceived reward information influence performance

The question of how human performance can be improved through rewards is a recurrent topic of interest in psychology and neuroscience. Traditional approaches to this topic have focused mainly on consciously communicated rewards. Recently, a new perspective, largely inspired by studies in cognitive neuroscience, has emerged to examine the role of conscious awareness of reward information in effective reward pursuit. This presentation addresses research employing a monetary reward presentation paradigm that allows a systematic investigation of potential similarities and differences in how consciously and nonconsciously perceived rewards impact performance.